| Dedicated Rep Closeby ( + )Having an in-person Fundraising Coach work with your group directly will make you thousands more in the end because of our expertise to make it fun and get players engaged. We also consult the coach to help understand their needs and help to strategize the best plan of attack to help them have the most succewss. If you haven't heard from your rep in ages, or they encourage you just to follow a PDF and do it yourself - you should consider making the switch to a company that cares about you. |
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| Fundraising Campaign Length ( + )Longer campaigns don't mean that you'll make more money. In fact, it's the opposite. Long drawn out campaigns create less a sense of urgency to donate NOW and raise less as a result. With months and months of reminders, you create donor fatigue and you will usually raise less the following season when you start the reminder cycle again in a few months. |
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28 Days |
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35 Days |
| Email Pass Thru Certificattion™️ ( + )In an environment where success is heavily based on email deliverability, our competitors have as much as 20% going to spam. Vertical Raise has the Pass-Through™ Certification which allows our emails to bypass the spam filters of major email providers and ISPs. Making sure that each email invite is delivered to the inbox. Our 99 deliverability score is the best in the business. Ask other companies to prove their deliverability. They can't.
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| Latest Donation Technology (Apple Pay / Google Pay) ( + )You will raise more money in the end if you make it as easy as possible for people to support you. You will lose donations if potential supporters have to sit for minutes to create their own account or type in their address, credit card number, etc. With Apple and Google pay, supporters can click a couple buttons from their mobile phone and quickly made a donation to your program. |
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| Auto Reload Previous Donors ( + )When you fundraise annually, you want to make sure that your supporters from last year have a chance to give again. Auto-Reloading previous supporters' email addresses is a great way to make sure that they are not forgotten. |
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| Corporate Sponsorship Opportunity ( + )Bring in more money to your fundraiser but allowing local businesses to contribute as well and be highlighted as a supporter of your program. |
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| Employer Donor Match Program ( + )With over 27,000 businesses in our database, Vertical Raise gives donors the ability to check if their employer participated in a Donor Match Program and would double their donation. |
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| Adjustable Individual Participant Goal ( + )Customize your individual participant goal based on your group's needs. |
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| Individual Participant Fundraising Pages ( + )Family members are more likely to donate directly to their loved one than they are large groups with large group fundraising goals. Individualized pages with photos of their family member in the group and a smaller individual goal has been proven to be more effective than just one overall page. If your fundraising company doesn't have individualized fundraising pages, they are not utilizing the latest insights into donor psychology. |
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| Mobile Check Upload ( + )Some family members prefer donating via check still. When choosing a technology partner for your fundraiser, you want to choose those who utilize common technology to your advantage like the ability to upload a photo of a check just like your bank does. Companies that ask family members to mail it in to them to manually process it aren't using the latest technology in their platform. |
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| Specializes Only In Fundraising ( + )Fundraising should be the only focus when choosing a fundraising technology partner. Companies that have other agendas like team stats or management tools don't focus all their resources in building the best tech to bring in the most dollars for your program. Adding low quality apparel to a fundraiser actually loses you money form a donor and creates headaches for a program leader when supply chain issues delay delivery. Additionally, inundating donors with stats update emails for 6 months straight creates donor fatigue and an apathetic community of potential supporters. |
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| Penalties for Low Participation ( + )If it sounds too good to be true, it usually is. The bait and switch is real with companies who promise a great deal and then come back and change the terms because your team's participation didn't meet their expectations. With Vertical Raise, there's none of that. We're here to help big and small programs alike. |
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| Online Reputation ( + )Do your research and see what others are saying about their experience. It's the Reps job to tell you that they're better than the rest. |
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Average |
| Easy To Share via Text and Social Media ( + )Successful fundraisers are built by marketing your fundraiser to as many places as possible. The easier it is to share it by the participants, the more money you will make. |
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| Visibility of Email Quality ( + )Direct email invitations to family members are hands down the most effective method to get donations. Email invites sent to people without a strong personal connection to the player will convert way less. You want to have visibility of emails that were entered to catch instances where low quality emails like info@website.com or other low conversion non family emails are entered. |
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| Secondary Fundraiser Options ( + )Online donation only fundraisers yield the biggest results typically. But it's just a part of your fundraising equation. Pick a company that can put together a more complete fundraising strategy for the whole year with secondary fundraising options to deliver quality product during the holidays or digital deals to family members across the nation and in exchange bring more funds into your program. |
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| Text Reminders ( + )For those programs who prefer text messages as the primary method of sharing. Make sure those invited via text messages get reminders to donate.. |
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